Client
Personal Project

Tasks
Art Direction
Design
Illustration

Chiclito de la Calzada —

This project is born as a tribute from Chavi Nieto to Chiquito de la Calzada, who always managed to get a smile from us. To keep it, Chiclito is a sugar free chewing gum inspired by his well-known phrases.

The genius of humor came up with a vocabulary that a whole generation endorsed, and we want his legacy to stay around. No worries non-native speakers if don't get a word... neither do we.

Chiclito-cover-02Chiclito-cover-02
Chiclito-packaging-02Chiclito-packaging-02
Chilito-cast-01Chilito-cast-01
Chiclito-blister-02Chiclito-blister-02
Chiclito-stickers-02Chiclito-stickers-02

All Illustrations © Jaime González

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