This Lil' Shit Can Save Your Life —
AECC (Spanish Cancer Association) discovered a simple test to detect and prevent early bowel cancer, a milestone that deserved to be shared with everyone. The only problem... it was about stool testing!
There's no shitty brief, and we came up with the idea of giving a voice to the real experts. The cutie whatsapp emoji played the leading role in a Gold Efi award-winning campaign that reached more than a million views on YouTube with a slight media budget.