Client
La Chela

Tasks
Brand Identity

La Chela —

Real Mexican cuisine with an avant-garde touch. An actual concept that reinterprets the traditional imaginary, far from the kitch topic recreated in most eateries within the category.

A bold personality in black and white, with subtle concessions to color that highlights the exuberance of the autochthonous flora, origin of the intense flavor of Mexican gastronomy.

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A bold personality in black and white.

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Color highlights the exuberance of Mexico.

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