Resist The Expected —
Bigger logo, vanity metrics, spec work, crappy briefs… Resist the expected! I joined my talented friends at Salta to boost a real sense of pride in DC’s creative potential, from social media to art direction.
This industry is about turning aside what's obvious, and push ourselves forward. Kind of bold, uh? Where Shepard Fairey meets Marvel, we found the voice to reclaim DC as capital in creativity.
Bigger logo, spec work, crappy briefs… Resist the expected!
Turn aside what’s obvious, and push yourself forward.